Toi Whakaari: NZ Drama School
Revolutionising drama education in Aotearoa
Toi Whakaari: NZ Drama School is a unique learning environment, based on tikanga Maori. Students learn performance and interpersonal skills, which can be applied to all facets of life, in a community framework.
Paperminx created the brand refresh in 2015, and Toi Whakaari’s design partner Lisa Noble continues the evolution of the brand for NZ’s longest serving drama school as it heads towards its 50-year anniversary in 2020.
The logo speaks to the transformative nature of the Toi experience, through the continuous momentum of interwoven strands of student, staff and community.
Behind the Toi brand refresh
Designing a single logo device for an entity which is in constant movement and progress involved Paperminx becoming immersed in the Toi experience. The ‘eureka’ moment came when the simplest of interlocking circles described perfectly the balance and dynamic nature of the Toi method.
Services : Branding, apparel, marketing collateral, photo brief, website consultancy and social graphics.