Velettà – Luxurious, natural skin care

Sarah Bacon developed Velettà Luxurious, Natural Skincare over several years, and launched the range in 2018. Her attention to detail, precision blending and luxury aesthetic, along with her export market in the Middle East, informed the elegant customised typography and symbol of the brand mark.

A restrained brand palette of bronze and white is complemented by the natural, glowing colours of the expertly-blended natural oils and stunning plant photography by Bonnie Beatty.

I can’t recommend Velettà products more highly — pure, natural and beautiful.

Services: Branding, art direction of photography, design of bottles and jars, packaging, marketing materials, print and production management.

Munch

This established sustainably-made range includes eco and non-toxic baby, kitchenware, lunch, laundry and bathroom products. The brand’s new, more compact, cleaner logo references the old logo to maintain brand recognition. The typography and colour palette was reviewed and the new imagery, which is being rolled out progressively, reflects Munch’s credentials as an award-winning sustainable brand.

Services : Branding, packaging, marketing collateral, website graphics.

Booksellers Aotearoa New Zealand

The national booksellers’ association was renamed, with a brand refresh bringing a crisp, contemporary look to this long-established brand. A secondary logo celebrating 100 years of Booksellers Aotearoa New Zealand was also created.

NZ Bookshop Day was given its own logo and fun look, and the association’s flagship Summer Reading Guide, distributed to participating booksellers annually, was refreshed. I have worked with Booksellers Aotearoa NZ since 2019.

Services : Branding, marketing collateral, publications, social media campaigns.

Toi Whakaari: NZ Drama School
Revolutionising drama education in Aotearoa

Toi Whakaari: NZ Drama School is a unique learning environment, based on tikanga Maori. Students learn performance and interpersonal skills, which can be applied to all facets of life, in a community framework.

I refreshed the brand from 2015–18, continued working for NZ’s longest serving drama school until 2020.

The logo speaks to the transformative nature of the Toi experience, through the continuous momentum of interwoven strands of student, staff and community.

Behind the Toi brand refresh

Designing a single logo device for an entity which is in constant movement and progress involved becoming immersed in the Toi experience. The ‘eureka’ moment came when the simplest of interlocking circles described perfectly the balance and dynamic nature of the Toi method.

Services : Branding, apparel, marketing collateral, photo brief, website consultancy and social graphics.

Sarah Wilson Recruitment

Sarah’s professionalism in recruitment within the print production industry is legendary. She has recently started her own recruitment agency, and needed her brand to represent her bright personality, warmth and status as a top recruitment agent.

I chose letterpress debossing on a pulpy, tactile card stock to represent the industry in which Sarah operates, and a classical, restrained typographic logo with a pop of playfulness in the colour treatment.

Services: Branding, print management, social media graphics.

The NO Project – Education for social justice

As a contribution to global social justice, I offered pro-bono rebranding work to The NO Project. I simplified the existing brand in order to reduce production time and costs, made the communication style universal and direct, and created templates for presentations and marketing materials, so that this NGO could make a bigger impact without increasing budgets.

The NO Project delivers well-resourced and presented sessions in secondary schools worldwide, which never fail to leave a lasting impression on the students. Many students subsequently devote time to creative projects which are showcased online by The NO Project.

Services: Branding, apparel, marketing and stationery design, design templates.